-
The Cannon – the best football logo?
I guess we were lucky in our past. We started out as Dial Square but quickly changed to Royal Arsenal and then soon after to Woolwich Arsenal. All of these were connected to a munitions factory and gave us our cannon as the heart of our logos. We got a cannon, so shooting, firing, aiming, and yes, winning at these were what we did.
It is cool, it is red, and it is ours
So we have a cannon, what do other clubs have? A lot of birds and bees, lions and mythical looking creatures including Manchester United’s Devil. Some are not bad, some are quite good, some are simple, some look ancient and one, well, one poor team has a cock as its logo. But we should never laugh, they chose it, they must have known it would turn out to be true. Sorry, I can’t help it, I have to laugh.
Arsenal outfire all other teams
Even the newspapers and media must love our logo. It gives them all sorts of headlines whether we do good or bad – our young guns are firing or misfiring, The gunners are out gunned or Arsenal outgun the opposition. The gunners are firing blanks, the gunners are firing howitzers, Top guns, or dead guns. The headlines write themselves. Lazy sub-editors just wheel them out every time. I can’t think of any other team’s logo that suits football so well. I mean you can’t really say Brighton’s Seagulls shat on the opposition, can you? Or that Spurs had a cock rammed up their arse. Or that Manchester United’s Red Devils have been thrown into hell. It wouldn’t be nice, would it? You couldn’t say that on Sky or in a newspaper, but you could use any combination of guns and cannons, firing and shooting, hitting and missing for Arsenal and never once have to resort to a bad word.
The Devil is about to sink their ship
But also for us fans, we get to have a cool logo on our chest, and it has been shaken up many times so we can go retro and have it firing left or modern and firing right. If we buy socks, t-shirts, bedspreads, mugs or any sort of memorabilia, they are always enhanced by our sexy sign. We don’t have to get into bed with a lighthouse (if that is what Everton’s building is), or bees, or Newcastle’s weird looking whatever they are animals, or Manchester City’s boat that looks like it is about to be sunk by a red target, and I am not going to mention the Spuds again. Ours is cool and it is sexy. And above all it is relevant. Football is about shooting.
We are Arsenal
The great thing is that our logo says what we are, the greatest shooters ever. We were the first real greats of the current top three in England when we dominated the 1930’s and 1940’s. What does Liverpool’s strange bird say to you? I have no idea but maybe the flower it is carrying symbolizes that they will walk alone into the fire at the side of their crest. Manchester United’s Red Devil has a boat above it and it looks like the Devil’s fork is going to sink the boat. Man Utd are doing a good job of that at the moment and City may also have sunk their boat. Maybe all their logos are true?
Is that a red target about to sink their ship?
West Ham do have a pretty good crest with the two giant hammers which is their nickname and Crystal Palace do have an eagle which looks very serious as it goes about its business. Brentford’s bees I suppose show that they buzz around but never really get anywhere.
Burnley’s is…
The birds and the bees and whatever else
The real kicker is Burnley’s. Did they make a trip to Spain at some point and got Picasso and Dali drunk while conning them into designing their logo? I can’t make any sense of it anyway but what do I know about art? And seriously, what is that bird doing on the top?
We outgun them all
The truth is, most clubs logos and crests are strange, weird, vaguely mythological looking, and I can’t really see what they have got to do with football. Ours does. And ours looks good. Even the old black and white cannons indicate that we have some strength within us, they look formidable. And our shields which came afterwards have a happy, uplifting feel about them as well, the stars with their Christmassy feel allied to our positive motto give us a class that other teams don’t have.
Walking into the fire?
The modern one has been pared down. It is sleek and powerful. It can go 3D or it can go small or big and still be impressive. I don’t feel there is any argument. Our logo is the best. Our next task is to live up to our crest and logo and become what we once were, the best team ever. Go Arsenal!
Should we have stayed at Highbury?
Quite a lot of you have been at the Emirates. You know what it is all about. It is a commercial wonderland. No matter how much money you have you could spend it there. So c’mon, you have won big on the lottery and you decide to bring a bunch of your mates (15) to an executive box for a big match day? £13125 will leave your pocket which is close to a grand a person. If you decide to let them buy what they want from the Arsenal store that could be any sort of figure. Throw in five star hotels and limousines you could be looking at £30,000 to £50,000 for your day out. And do you want the bad news? I had a look and most are sold out. You have to go on a waiting list.
The Captains lounge - one of the many executive boxes
The Emirates is a goldmine. Highbury was more like a copper mine. The Kroenke’s expertise is in sports centres that are also shopper’s paradises. They have the largest collection of them in the States. And hey, the ground has capacity for up to 75,000 for which an application to expand has been handed in. No doubt there will be more executive boxes bringing in lots more dosh if successful.
A good big guy will always beat a good little one
Highbury’s capacity was 38,419 but without anywhere near the footprint of the Emirates. The huge panorama surrounding the ground makes all sorts of possibilities for extracting money from fans. Highbury made $171.76M in its last year in 2006. The latest year for which we have figures for Arsenal is 2022/3 and it is £464M. The current rate of exchange is approx. £131M so you can see something like a 3-4 times rise. But last season we had Champions League football and again this year so the figure will be a lot more.
The tight pitch at Highbury
There is no argument. The Emirates brings in a lot more cash. It puts us up with the big boys. If we had stayed at Highbury the Kroenkes would have had to find ways of making money from a much lower match-day base.
What do the fans say?
What about from a fan's point of view? Highbury was more fun for me. It was smaller, more intimate, and the players were nearly in your face. The Emirates is much bigger including the pitch and it is harder to see what’s happening at the other end of the pitch. As against that there is much more happening there, it is easier to buy food and drink and go to the toilet. Arsenal Souvenirs are to be had in abundance.
Little chance of meeting the players at the Emirates
It is definitely harder to link up with players. At Highbury players would hang around for the fans after a match and you could even find them in the pubs afterwards. Good luck with trying that nowadays.
The trophies say no
What about trophies? The Emirates has a very long way to go to catch up with Highbury with 4 FA Cups and 5 Charity Shields over 18 years. We do need the Premier League and the Champions League to sit nicely in our trophy cabinet, and many times as well if we are to say that the move was a success.
Wenger and Dein - the creators of the Emirates and the saviours of Arsenal
The crucial factor is that Arsene Wenger and David Dein knew that the Emirates move was a strategic necessity. Billionaires and oil rich states were coming into play and Arsenal needed to compete. We were the second best current team to Manchester United when we left Highbury and now we are the second best team to Manchester City so it could be argued that, even in a football sense, we are starting to catch up. The move was essential.
Our final Highbury years were the greatest
The situation looks worse, however if you look at the 18 years of the Emirates against the final 18 years of Highbury. 5 League titles, 1 European Cup-Winners Cup, 5 FA Cups, 1 League Cup and 4 Charity Shields plus one drawn. Add in two doubles and a double League Cup/Fa Cup in 1993 and we surely have a long way to go.
I would love to swop the Cupwinners Cup for the Champions League trophy
I think it is fair to say that without the revenues of the Emirates, we would have no chance of matching the Highbury achievements of their final 18 years. We do seem to have a lot of strong elements in place to make the next 18 years as strong as those years. I would certainly take those records, particularly if you exchange the Champions League for the defunct Cup-Winners Cup.
The Emirates is in a world of its own
The Emirates will never have that close atmosphere of Highbury. It looks very different, it feels totally different, and the sound levels from the fans, now that we are winning, is raucous and pulls us all together. The Emirates is still new, shiny and very big. It is the base on which we can now spring forward.
Will the Kroenkes ever make the Arsenal stadium better than the Sofi Stadium in Los Angeles which cost them $5.5 billion?
In short, it is very hard to make any real comparisons between the two. We had to make the move. We made the right one. We are still in the same area. Islington is still our home. Arsenal is Arsenal and we have shown that our ground is not us, just a part of us. We are Arsenal, we have the best ground in the UK, the best fans (mostly, I don’t like the out brigade or the only support when we are winning brigade) and I think we might just have the best team as well. It is a good time to be an Arsenal supporter.
.thumb.jpg.b5562712de38cb5c6e2448dff60483c8.jpg)